2 sizes available

Icing Not Sugar (Icing Alternative)

5 total reviews

Regular price
Regular price
Sale price
Tax included. Shipping calculated at checkout.

This’ll keep the kids happy.

The same mix of Erythritol and Organic RA98% Stevia as the Classic Blend but carefully ground, much finer so you can make great icing.

Just think of your favourite cake topped with delicious sugar free icing or frosting. Or just add cinnamon for a great pancake topper. How good is that!

Icing Not Sugar is also helpful for preventing tooth decay because of Erythritol's natural properties. (See the blog article for more info.)

  • Low calorie
  • Low glycemic
  • Gluten free
  • Dairy free
  • Low GI
  • Non GMO

Price includes GST (15%).

Gift cans for the pantry are available under our "Pantry Can" product.

The new packaging with full print is recyclable plastic. Please recycle!!

Allergen Statement

Our products are certified as gluten and dairy-free at the manufacturer's end, with samples tested by Eurofins (NZ) periodically.

While every care is taken during packing, our external contractor site does handle: Peanuts, Tree Nuts (Almonds, Cashews, Pistachios, Hazelnuts, Pecans, Walnuts, Macadamias), Gluten, Dairy, Soy, Sesame and Sulphites.

For sensitive individuals, please consume our products with care. Start with small quantities and review the allergen declaration on the packaging to ensure safety.

    Icing Not Sugar 300g paired with small Gift Can. This is a great gift for non-sugar bakers!
    Icing Not Sugar 1kg and 300g pair. Icing Not Sugar has the same ingredients as Classic Not Sugar, but in a finer powder form (80-100 mesh) that makes it dissolve easily and great for baking and sweet treats.
    Icing Not Sugar (Icing Alternative)
    Icing Not Sugar (Icing Alternative)
    Icing Not Sugar 300g front.
    Icing Not Sugar 1kg front.
    Icing Not Sugar has the same ingredients (Erythritol and Organic Stevia) as Classic Not Sugar, but in a finer powder form (80-100 mesh) that makes it dissolve easily and great for baking and sweet treats.
    Our 1:1 sugar substitute product claims include: Dairy free, Gluten free, Non-GMO Project Verified.
    We have confirmed with our product manufacturers that they have certification, and we have confirmed this directly with Food Chain ID, the primary verifier behind the Non-GMO Project. Our customers can be sure that our products are devoid of any GMO inputs.

    Customer Reviews

    Based on 5 reviews
    Melissa Dryden
    It really is icing sugar but not!

    It melts in your mouth, the texture is great and the kids loved the taste - nice.

    Brigitte Winnard
    Love this icing 'sugar'

    This is great as icing and also as a sweetener in baking or uncooked goodies as it dissolves easily


    This is brilliant for making sugar free chocolate, just delicious. Love this product!!!

    Thanks Sharon. That's great! Other than icing, making chocolate seems to be one of the most popular uses.

    Chantall Pieterse
    Thank you

    My son has type 1 Diabetes and usually, at a birthday party he scrapes the icing off the cupcakes as he got tired of the spike in his blood sugar and then feels worst afterward, we bought this "icing not sugar" and I was amazed at how perfectly it whipped and made a fluffy frosting for our cupcakes, it even holds the food coloring very well. The best thing is my son does not have to scrape off the icing and gets to enjoy the cupcakes with his mates, not having to hide his diabetes either - gave him a sense of inclusion.

    Would really recommend this product as we are finding excellent results in taste, look, and most important no uncontrollable sugar spikes, which gives this mommy good peace of mind, so just want to say thank you for these products as they are life-changing for my son.

    Chantall, thanks for such a powerful comment. We are super pleased to hear the positive role our products can play in the diabetic community.

    Who doesn't love icing!

    This product is THE BEST!!! I love baking and when I found this after I started keto, I could have hugged you. The product is fantastic and no weird aftertaste, great consistency and handy to use, and well packaged. Choice of sizes available also helps whilst being affordable for many baking delights. I cannot recommend enough and having it in my pantry it's a quick easy grab when I want to I've something delectable whilst staying sugar free. Thank you for this product Icing not sugar Icing

    Marilyn, thanks! The Icing (not) Sugar is one of the most popular products for our Keto customers.

    Low calorie
    Low glycemic
    Sugar Free
    Gluten Free
    Dairy Free
    Non GMO
    Diabetic friendly

    Our Mission

    • Natural

      To meet our customer's needs we source natural ingredients and avoid the synthetic or artificial sweeteners that are often hidden by their number.

    • Low Cal/No Cal

      To ensure our customers get the best of "sweet and healthy" we guarantee that our products are all Low or No (Zero) Calorie.

    • Healthy

      We guarantee that our products contain no refined sugar and are suitable for customers seeking healthy diet choices.

    • Sustainable

      We promise to deliver our product as sustainably as possible in terms of processing, shipping and packaging.


    What is your Refund Policy?

    Unfortunately when things don't go to plan refunds or credits may be granted (if applicable). The following are such scenarios:

    Incorrect products delivered Damaged or missing products  Poor quality or missing ingredients Delivery errors out of the customer’s control

    Sugar Free Food shall do our best to respond to refund requests immediately, however please note that refunds or credits will not be processed for accidental orders or change of mind. 

    What is Stevia?

    The stevia plant originates from South America where the leaves of the plant  have been used for hundreds of years to sweeten food. Interestingly it was also used medicinally to treat burns and stomach problems.

    Today only the sweetest part of the plant is used creating a natural sweetener that is many times sweeter than sugar.

    Its a great modern day crop, only using about one fifth of the land required to grow sugar and much less water.

    It has been shown to be useful in lowering blood pressure and other studies have shown that it could be useful in treating type 2 diabetes.

    Stevia has zero calories. And little to no effect on blood glucose, insulin levels. 

    Learn more about Stevia here: https://steviabenefits.org/.

    What is Xylitol?

    Xylitol is naturally occurring in small amounts in many fruits and vegetables, we even produce small amounts in our bodies during normal metabolism. It is not an artificial sweetener.

    It is usually produced from handpicked corn cobs or from the bark of Birch trees, corn cobs generally being the more sustainable environmentally friendly option.

    Xylitol is about the same sweetness as sugar but with 40% less calories. It has a fresh sweetness with no after taste. It has a very low Glycemic index of between 7 -11 compared with sugar at 65 and doesn’t spike blood sugar levels. Therefore it's a great choice for diabetics.

    Xylitol is an excellent alternative to sugar particularly for those interested in weight loss, diabetes, tooth care and general health.

    Quite the opposite of sugar, Xylitol reduces our risk of tooth decay. Instead of feeding the bad bacteria in our mouths it starves them by reducing our mouths acidity. Xylitol helps prevent dental cavities, plaque build-up and gum disease. Many tooth pastes are now available containing Xylitol. 

    Excessive consumption of Xylitol can have a laxative effect for some people, so make sure to take it in small amounts first. One study we found suggests that for a typical 60kg female up to 142 grams of Xylitol is fine with no side effects of the laxative kind (reference).

    Xylitol can be harmful to dogs so please don’t feed it to your four legged friends. Here is an FAQ on this subject from a New Zealand vet. 

    Learn more about Xylitol here: https://xylitol.org/ <-- check it out, it is really fascinating!!