Xylitol Not Sugar

There are some false facts about xylitol production in your Questions/Answers and articles that I feel need to be pointed out.
Firstly, there is no such thing as "cutting down 40-year-old birch trees" for xylitol. Xylose for wood-based xylitol generally comes from wood industry by-products, there's no dedicated tree harvesting just for xylitol. And when the forests and pulp mills are sustainably managed, which is the case for the xylitol factories in Europe I am familiar with, the side-stream usage is actually rather eco-friendly and can in fact be sited as up-cycling. As a whole the process can often be more ecological than corn-based xylitol production.

Not to downplay corn either, it is a great source of xylitol and it's so good to have xylitol more accessible around the world. But to stay realistic and objective, hence your claims about it being ecologically superior to "birch xylitol", corn production does have its own issues such as intensive agriculture, mono-cultures and pesticide use, even when it's certified non-GMO. Whether its ecological or not, largely comes down to the specific articultural practices used, not the fact it's corn instead of wood.

Also the claim you have in your article ("Sustainability: Birch vs. Corn Xylitol") about the matter that corn xylitol is superior because it's pharmaceutical grade while birch xylitol is just food-grade, is just a marketing ploy of some specific products you would have compared. There's plenty of "birch xylitol" (in actual fact wood pulp xylitol) used in the pharmaceutical industry, and as the word suggest, it is pharmaceutical grade.

Lastly I will point out that the word "birch xylitol" (or "birch sugar") refers to the product of the very first factory that produced commercial xylitol, in 1974 in Finland, where birch was used as it was readily available and high in xylose. In our modern days xylitol from birch is just a novelty product for small target audiences and not what is actually commercially relevant to even discuss. What is mostly used these days is mixed hardwood pulp, but the term birch xylitol may live on in such products' marketing as well thanks to historical terminology.

If your product is good, there is no need to defend it with semi-facts or even false information. There should be enough benefits to talk about without needless negative comparisons. The way you have decided to approach this is not leaving a nice, xylitol-like taste in my mouth at all. I'm sure your product is good, and thus deserves better marketing relying on facts and positivity.

I tried life without sugar for a month and decided it wasn't the one. So I turned to sweetnz, and what do ya know, Joy has been returned, and my teeth are also better from it.
Dont think twice. Highly recommend.

This is a great product! Easy to use with 1:1 ratio for replacing sugar in recipes.

Have made lots of yummy cakes and muffins with xylitol.